Read your reports
What each tab of the Statistics page shows — overview, menu performance, conversion, locations, search, tables and peak hours — and how to compare two locations, menus or periods.
On this page
The Statistics page has a tab for each question you may ask about your guests. Every tab follows the period, location and menu picked above the tabs — see How analytics works for how they are counted. The Sales tab has a page of its own: The sales report.
Every plan. Search, Tables and Peak hours come with Advanced analytics: On Ultimate. On other plans these tabs carry a lock and show what the report would tell you, with Upgrade plan.
Who can do this: Owner, Admin, Content manager, Marketing, Finance, and Viewer
Overview
The headline figures of the period, each with its change against the period before: Menu opens, Unique visitors, Sessions and Avg session. With guest ordering, a fifth card shows your Gross sales.
- The headline figures; the arrow and percentage compare each with the period before.
- Menu opens per day draws this period as a line. Previous adds or hides the period before, dashed; View as numbers lists the days in a table.
Below them:
- Categories guests open — the categories guests scroll to most, with their share of all category views. Select one to open your menus.
- Devices — phones, tablets and computers.
- New vs returning — first-time and returning visitors.
- Guest language — the languages guests read your menus in.
- When guests arrive — the busiest hour of the week; Full heatmap → opens Peak hours.
Menu performance
How your dishes do on the menu. A dish's views count the times guests opened it; its orders count the orders it was in.
| List | What it shows |
|---|---|
| What sells | The dishes guests open most, with how many orders each was in and the share of views that ended in an order. |
| Opened, rarely ordered | The dishes with the biggest gap between views and orders. A dish many guests open and few order usually needs a better photo, description or price; the shortcuts under the list open your products. |
| Barely seen | The dishes guests open least. Often it's where they sit on the menu, not the dish: move them up, highlight them or take them off — see Promote dishes on a menu. |
| Category share of views | Each category's share of category views. |
Select a dish to open it in your products. A dish with fewer than 20 views shows "—" instead of a percentage: two views and one order is not a 50% success.
Conversion
How far guests get, visit by visit, under View → cart → order: Viewed the menu counts the visits in which a guest opened at least one dish, Added to cart those that put a dish in their order, and Placed an order those that sent it. Each percentage is out of all visits, so the bars can only get shorter, and the gap between two stages tells you how many visits stopped there.
- Cart abandonment — of the visits that put something in an order, the share that never sent it.
- Per-dish conversion — for your most opened dishes: views, times added to an order, orders and the share of views that became orders.
Locations
Venue comparison puts your locations side by side for the period. For each: a small chart of its menu opens day by day, its visitors, menu opens and orders, and its conversion — orders against visits. low data marks a location with fewer than 20 visitors in the period, too few for its conversion to mean much. This tab always shows every location, whatever the location filter says; select one to open the overview for that location alone.
Search
What guests type into the search box of your menus.
- Searches, Zero-result rate — searches that found no dish — and Result click-through — searches after which the guest opened a result.
- Guests searched, found nothing: what guests look for and you don't offer, or offer under another name. Add dish starts a new product.
- Top searches, with how often their results were opened.
A search is listed only once at least three different visits typed it over the period, so nothing one guest typed can be read back. The rest still count in the totals, and the tab says how many searches it hides. A search that looks like an email address or a phone number is counted, but its words are never kept.
Tables
Which tables guests open the menu from, counted from the table codes they scan — see Add tables and print their codes.
Every table code seen this window shows a tile for each table whose code guests used in the period, darker the more visits it brought. Busiest tables lists the top ten with their share of table visits, visits, menu opens, orders and conversion. A table appears here once a guest opens the menu from its code, so a table missing from the tiles had no visits through its code: its code may be gone from the table.
Table figures cover every menu, whatever the menu filter says. With all locations selected, tables with the same name at two locations are counted together; pick a location to see its tables alone.
Peak hours
When guests open your menus, by weekday and hour.
Sessions by weekday and hour counts the visits that started in each hour of each weekday over the period, darker the busier. Hours are the location's, not yours. Busiest hour names the busiest one, and Staffing read the hour two hours before it, when prep should be done.
Compare two locations, menus or periods
Open the comparison
Select Compare… at the top of the page.
Choose what to compare
Under Compare, pick Locations, Menus or Periods. Then pick one side in row A and the other in row B. Periods needs no picking: it sets the period above against the period of the same length just before it.
The figures of both sides appear next to each other, above their menu opens per day drawn over one another. The period and the other filter still apply: comparing two menus with a location picked compares them at that location. Close compare returns to the tabs.
Export a report
Export CSV saves the figures of the tab you are on, for the period and filters picked, as a CSV file that opens in any spreadsheet. It is unavailable while you compare.