Promote dishes on a menu
Make a dish stand out, put promo banners above a menu and recommend dishes to guests.
On this page
Three tools help you sell what you most want to sell: a bigger card for a few dishes, promo banners above the menu, and dishes you recommend to guests.
Make a dish stand out
Every plan. Any dish can be drawn bigger than the standard row. The style belongs to the dish, so it applies in every menu the dish is on.
Who can do this: Owner, Admin, Content manager, and Content editor
Open the dish
Click the dish's name in the builder, or open it under Products.
Pick a style
In On the menu, choose a Display style:
- Row — the standard line in its category;
- Tinted card — a soft card in your brand colour;
- Photo card — a big photo across the column, best for a dish with a good picture.
A tinted or photo card can carry a Note: one line in your words, under the description, written in each of your languages.
Save
Click Save changes. The dish changes in every menu at once.
Keep the bigger styles for a few dishes: when everything stands out, nothing does.
Promo banners
On Pro and Ultimate. Banners tell guests about an offer, a new dish or an event, right above the menu. They are shown in the order you set: a strip is one line where you place it, and the other banners between two strips swipe as a carousel.
Who can do this: Owner, Admin, Content manager, and Marketing
- Add banner makes a new banner or adds one your other menus show.
- Shows or hides a banner on this menu.
- Adds a dish to the recommended row on the menu.
- Adds a dish to the recommendations on the bill.
Add a banner
Start a banner
On the menu's Promotions tab, click Add banner and choose New banner. To show a banner you already made for another menu, choose Add existing banner instead.
Pick its look
Choose a Template:
Template What it is for Photo hero A big picture with your words on it Split card Words beside a picture Ticket A deal and its terms, such as −15% Strip One line for a notice Then a Background. Text colours come from your guest menu's theme, so every background stays readable.
Write the words
Fill in the Headline and, if you like, the other lines, in each of your languages. A ticket's value only tells guests about the deal: prices on the menu do not change.
Choose what it opens
In It opens, pick a dish, a category, another menu, the table booking form or a web page — or no button at all. A banner that opens something needs words on its Button.
Save it
Click Save banner. The editor's preview shows the banner as the guest menu draws it.
A strip can be one guests may close: tick Guests can close it. It stays closed on their phone until you change its words.
Manage banners
- Show or hide a banner on this menu with its switch. A hidden banner keeps its words and picture for later.
- Reorder, edit, remove or delete from the banner's actions menu. Remove from this menu takes it off this menu only; Delete banner takes it off every menu and deletes it for good, while its picture stays in your library.
- One banner, several menus. A banner shown on other menus says so on its row. Its words, look and button are the same everywhere, so editing it changes every menu that shows it; showing, hiding and order are set per menu.
If a button opens a dish or category this menu does not have, or a menu the location does not serve, the button is hidden on this menu rather than leading nowhere.
Recommend dishes
On Pro and Ultimate. You pick the dishes guests see first, in two lists:
- On the menu — a row above the categories and on the guest's orders page;
- On the bill — a few dishes on the bill page, before guests ask for it.
Who can do this: Owner, Admin, Content manager, and Marketing
In each list, click Add a dish and pick a dish of this menu; move dishes up or down, or remove them. A list with no dishes is not shown to guests. If a recommended dish later leaves the menu, guests no longer see it.
When guests see it
Banners and recommended dishes are saved as you make them, without the menu's save bar, and on a published menu guests see them right away. Adding, hiding or moving a banner and changing the recommended dishes each make a new version of a published menu.
If your plan no longer includes promotions, guests stop seeing banners and recommended dishes, and the tab offers an upgrade. Nothing is deleted: everything comes back with the plan, and meanwhile you can still hide, remove and delete banners and clear recommendations.